Work · IAG
First Place
A 90-second VR challenge that taught millennials about home safety, by hiding 12 everyday hazards in a virtual living room.
To help millennials think about home safety, and home insurance, First Place challenged their knowledge in an immersive way. Once inside a virtual-reality living room, players had 90 seconds to find 12 everyday hazards.
The experience was built in Unreal Engine for HTC Vive, and it was very successful at raising awareness among a hard-to-reach audience. We also filmed players using the Vive with camera tracking in a green-screen room, which let us place them inside the virtual space for mixed-reality video.
Key features
Ninety seconds, twelve hazards
Players stepped into a virtual living room and raced to find 12 everyday hazards before time ran out.
Built in Unreal Engine
A room-scale HTC Vive experience with the visual quality to make a familiar space feel real.
Mixed-reality video
We filmed players in a green-screen room with a tracked camera and composited them into the virtual space, so spectators could see what they were seeing.
Video
