Work · TAC
Road to Zero
An interactive exhibition at Melbourne Museum that teaches young road users how safer roads, safer vehicles and their own choices save lives.
Road to Zero is a permanent interactive exhibition at Melbourne Museum, part of the Victorian Government’s Towards Zero road-safety strategy. It’s designed for young road users, and turns the science of road trauma into something visitors can touch, test and see for themselves.
The exhibition spans multiple touchpoints, each built on a different technology, from touchscreens and NFC cards to rotary encoders and projection mapping. Visitors can drive road-safety simulators, meet a digital version of TAC’s Graham, and see how the human body would have to evolve to survive a crash.
We developed several of the key experiences: the multi-screen road simulation, the digital adaptation of TAC’s Meet Graham campaign, and the body transformation experience that visualises how speed changes the odds of survival. Each one pairs education with play, so complex ideas become tangible.
Key features
Safer Systems
A multi-screen road simulation. Visitors move through different environments, spot hazards and apply real-world safety improvements through animated, decision-based interactions.
Meet Graham
A touchscreen version of TAC's well-known Graham campaign. Hotspots on Graham's digital body reveal how each of his adaptations would protect a human in a crash.
Body Built to Survive
Rotary encoders and face mapping show visitors how their own body would need to change to survive crashes at different speeds, with animated transformations and narration explaining the science.
Physical meets digital
Touchscreens work alongside physical elements like NFC cards, rotary dials and interactive turntables, for a multi-sensory way to learn.
Video
Selected photography by Eugene Hyland.
Recognition
- Good Design Award Australia
- Magna Award: Interpretation, Learning and Audience Engagement
