Work · Telstra
Modular Kit
A card-driven touch table and companion tablet that turned product browsing into qualified leads, with a conversion rate above 90%.
Modular Kit paired a MultiTaction touch table with a companion tablet app for Telstra’s events.
Visitors placed a card on the table, then chose items from a range of topics with a touch interface. At the end of each session, their selections were saved to the backend along with the ID printed on their card, and sent to the host’s tablet. The host could then pick up the conversation and offer to email the information, capturing a lead for Telstra in the process.
It was a straightforward idea, executed well, and it was extremely effective: more than 90% of sessions converted.
Key features
Place a card, start exploring
Each visitor placed a physical card on the MultiTaction table, which recognised it and opened a personal session.
Pick what matters
Visitors browsed topics by touch and selected the products and services they were interested in.
A hand-off to a real person
Every selection was saved against the card's ID and sent to the host's companion tablet, so staff could start the conversation and offer to email the details.
Leads that convert
A simple execution that worked: more than 90% of sessions converted into captured leads.
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